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The best way to get in touch with me is via good-old e-mail.
(*) This isn’t exactly a résumé; it’s more of a story of my professional path so far. However, those who don’t have the time to read all this stuff will appreciate the previous “Quick Outline” section.
I’ve been designing interfaces as a freelancer since 2011; starting from 2015, I decided to create my solo User Interface Design studio: I called it Simplest, to remind myself that the simplest user interfaces & interactions are the building blocks of the best digital experiences.
Over the past 6 years I designed a diverse range of digital products, often taking care of the full product image, from identity to marketing visuals: subscription e-commerce sites, highly detailed web apps, multi-platform apps, & more. → check out my works
Moreover, given my past entrepreneurial experience in building and managing a coworking space, I developed a solid understanding of what it means to build a product: from design (both in the physical and digital realm) to marketing & sales, pricing, admin, client acquisition, client retention, customer care, and all the daily problem-solving founders are accustomed to.
Founded in oct. 2013, Geekville was a coworking space for digital and creative professionals operating in the Verona area.
Inspired by the coolest startup HQs, Geekville was no ordinary workplace; while providing state-of-the-art office facilities, its friendly and creative vibe encouraged socializing and knowledge sharing among coworkers.
Geekville also created courses and workshops under the dedicated brand → Geekville Learning
Credits: I founded, built and ran Geekville with the help of my business associate Francesco Adami.
In 2012 in Verona there weren’t any significant coworking spaces; sure, there were plenty of professionals & companies with more office space than they needed, who rented their spare rooms making some cash in the process: but I call this subletting, not coworking.
So, there wasn’t any company whose only focus was offering young professionals & startups a place to work, for a reasonable price. The Collective was built around this exact need, and effectively filled this void as the first authentic, state-of-the-art coworking space in Verona.
During its life span The Collective brought a lot of people together: some of them became business partners, others just good friends. Some people elected the space as a second house, some others realized it was the right place to work on those projects they kept in a closet for too long. Others were so inspired they decided to try and build a coworking space on their own. Either way, The Collective made a lasting impact.
Credits: a big help in building and running The Collective came from my business associate Francesco Adami.
The coolest tech events in Italy, both big or small, are usually held only in major cities like Milan or Rome. I’ve been thinking of a way to bring them to Verona, my city, since 2009. It was only after 2 years, in 2011, that I founded The Digital League: a non-profit association aiming to bring the best national/international tech & digital events to Verona. By gathering people around topics such as internet culture, tehnology, startup & entrepreneurship, TDL aimed to create a local digital community.
Here’s the most significant achievements of TDL:
Ninja Marketing is one of the leading Italian marketing blogs, with a focus on unconventional & social media marketing.
As a contributor for the Startup section I wrote news and features, interviews and analysis about the Italian startup scene. → read my posts on Ninja Marketing (in Italian)
The Design Section introduced a big change in NM’s marketing-centric tradition; as an editor I was given the task of launching the new section, establishing an editorial line, and recruiting a team of contributors. → read my post for the launch of Ninja Marketing Design (in Italian)
Clab Comunicazione is an ad agency. I worked mainly as a Copywriter, but I was also in charge of everything digital (websites, online adv, et al) both from a design & management standpoint.
BCF is an advertising agency & industrial design studio with 30+ years of experience. I worked mainly as a Copywriter, but also did a number of other things such as pitching creative projects to top agency clients and managing digital projects.
I was the lead organizer of Behance Portfolio Reviews Verona 2014, for the first time ever in the city.
Behance Portfolio Review is a networking event aimed specifically at creatives, with the purpose of promoting the practice of design critique.
As an organizer, I took care of:
Credits: a big help for recruiting Special Guests and Review Leaders came from Stefano Torregrossa & Matteo Cuccato, who leveraged their personal and professional network for the cause.
The role of Coaches in Startup Weekend’s formula is an important one: a Coach is basically an expert in his field — in my case, UI Design & Logo Design — who follows each team and contributes with his knowledge.
I was one of the 3-people-team who organized Startup Weekend Verona 2012, for the first time ever in the city.
Organizing a Startup Weekend is no easy task: it involves a lot of planning and the ability to wear many different hats:
I worked mostly in areas 02, 03, 05, 06, 08.
I also created the event identity: → Startup Weekend Verona 2012 on Simplest
Thanks to the work of everyone involved the event was a success, with 120+ attendees.