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of Alessandro Di Tecco

tl;dr — Quick outline

Profile & skills

What I do today (2017)

Past work (2007-2017)

Other experiences (2012-2014)

Contact info

The best way to get in touch with me is via good-old e-mail.

The full story*

(*) This isn’t exactly a résumé; it’s more of a story of my professional path so far. However, those who don’t have the time to read all this stuff will appreciate the previous “Quick Outline” section.

2011 - 2017 — Simplest

Freelance User Interface Designer

I’ve been designing interfaces as a freelancer since 2011; starting from 2015, I decided to create my solo User Interface Design studio: I called it Simplest, to remind myself that the simplest user interfaces & interactions are the building blocks of the best digital experiences.

Over the past 6 years I designed a diverse range of digital products, often taking care of the full product image, from identity to marketing visuals: subscription e-commerce sites, highly detailed web apps, multi-platform apps, & more. → check out my works

Moreover, given my past entrepreneurial experience in building and managing a coworking space, I developed a solid understanding of what it means to build a product: from design (both in the physical and digital realm) to marketing & sales, pricing, admin, client acquisition, client retention, customer care, and all the daily problem-solving founders are accustomed to.

2013 - 2017 — Geekville

Creator, Co-Founder, All-around Designer

Founded in oct. 2013, Geekville was a coworking space for digital and creative professionals operating in the Verona area.

Inspired by the coolest startup HQs, Geekville was no ordinary workplace; while providing state-of-the-art office facilities, its friendly and creative vibe encouraged socializing and knowledge sharing among coworkers.

Geekville also created courses and workshops under the dedicated brand → Geekville Learning

Credits: I founded, built and ran Geekville with the help of my business associate Francesco Adami.

2012 - 2013 — The Collective

Creator, Co-Founder, All-around Designer

In 2012 in Verona there weren’t any significant coworking spaces; sure, there were plenty of professionals & companies with more office space than they needed, who rented their spare rooms making some cash in the process: but I call this subletting, not coworking.

So, there wasn’t any company whose only focus was offering young professionals & startups a place to work, for a reasonable price. The Collective was built around this exact need, and effectively filled this void as the first authentic, state-of-the-art coworking space in Verona.

During its life span The Collective brought a lot of people together: some of them became business partners, others just good friends. Some people elected the space as a second house, some others realized it was the right place to work on those projects they kept in a closet for too long. Others were so inspired they decided to try and build a coworking space on their own. Either way, The Collective made a lasting impact.

Credits: a big help in building and running The Collective came from my business associate Francesco Adami.

2011 - 2013 — The Digital League

Founder, All-around Designer

The coolest tech events in Italy, both big or small, are usually held only in major cities like Milan or Rome. I’ve been thinking of a way to bring them to Verona, my city, since 2009. It was only after 2 years, in 2011, that I founded The Digital League: a non-profit association aiming to bring the best national/international tech & digital events to Verona. By gathering people around topics such as internet culture, tehnology, startup & entrepreneurship, TDL aimed to create a local digital community.

Here’s the most significant achievements of TDL:

01–06/2011 — Ninja Marketing

Contributing writer

Ninja Marketing is one of the leading Italian marketing blogs, with a focus on unconventional & social media marketing.

As a contributor for the Startup section I wrote news and features, interviews and analysis about the Italian startup scene. → read my posts on Ninja Marketing (in Italian)

04–06/2011 — Ninja Marketing


The Design Section introduced a big change in NM’s marketing-centric tradition; as an editor I was given the task of launching the new section, establishing an editorial line, and recruiting a team of contributors. → read my post for the launch of Ninja Marketing Design (in Italian)

2010 - 2011 — Clab Comunicazione


Clab Comunicazione is an ad agency. I worked mainly as a Copywriter, but I was also in charge of everything digital (websites, online adv, et al) both from a design & management standpoint.

2007 - 2009 — BCF


BCF is an advertising agency & industrial design studio with 30+ years of experience. I worked mainly as a Copywriter, but also did a number of other things such as pitching creative projects to top agency clients and managing digital projects.

Other experiences

03–05/2014 — Behance Portfolio Reviews


I was the lead organizer of Behance Portfolio Reviews Verona 2014, for the first time ever in the city.

Behance Portfolio Review is a networking event aimed specifically at creatives, with the purpose of promoting the practice of design critique.

As an organizer, I took care of:

Credits: a big help for recruiting Special Guests and Review Leaders came from Stefano Torregrossa & Matteo Cuccato, who leveraged their personal and professional network for the cause.

04/2013 — Startup Weekend


In april 2013, H-Farm (one of the top italian startup accelerators) organized and hosted Startup Weekend Venice 2013; I was invited to join the event as a Coach.

The role of Coaches in Startup Weekend’s formula is an important one: a Coach is basically an expert in his field — in my case, UI Design & Logo Design — who follows each team and contributes with his knowledge.

10–12/2012 — Startup Weekend


I was one of the 3-people-team who organized Startup Weekend Verona 2012, for the first time ever in the city.

Organizing a Startup Weekend is no easy task: it involves a lot of planning and the ability to wear many different hats:

  1. Finding sponsors;
  2. Recruiting Coaches and Jury members;
  3. Marketing the event;
  4. Doing PR for the event;
  5. Selling tickets and providing customer service;
  6. Preparing the event location (before & after the event);
  7. Running the event, & making sure it follows the planned schedule;
  8. Assigning prizes, and communicating with the sponsors who make them available;
  9. Doing admin work (collecting payments, invoicing, etc);
  10. Constantly communicating with Startup Weekend HQ in US.

I worked mostly in areas 02, 03, 05, 06, 08.

I also created the event identity: → Startup Weekend Verona 2012 on Simplest

Thanks to the work of everyone involved the event was a success, with 120+ attendees.